Photograph by Simon Deiner / SDR Photo

As featured in iFashion

Jumping the long queue for next season’s collections, Gert-Johan Coetzee became shoppable on spree.co.za, soon after debuting at SA Fashion Week.

The show which was produced by Jan Malan took place at 54 on Bath boutique hotel and featured a 60 piece choir, sealing the ambience. What sparked more interest and trending on social media was the fact that the clothes were available on Spree soon after showcase.

Why this route of instant shopping you may ask: “We want GJC to be a range for every woman, not only runway models and celebrities, and with Spree we are so excited that we can make fashion immediate. This is testimony to the vibrancy and the growth of the industry.”

And anyone who attended Gert-Johan Coetzee’s show left with a sensory fulfillment. It smoothly carried out a collection which honours African mothers and daughters. Coetzee gives a fair reason: “Women handle challenges with such grace; they find ways to thrive in difficult circumstances and to turn adversity into opportunity,” says Coetzee.

Familiar faces took turns on an installation setting, and there was also a showcase of couture dresses with Swarovski embellishments. The designer focused on white, black and red while butterfly motifs appeared amongst thorns on most garments. Basically, this season’s ready to wear collection featured what would have women move beautifully during the day and looking like an elegant fairytale in the evening.

Though the collection is spring/summer 2015, it also featured coats, one in a deep red with a cape silhouette – working perfectly for the current season in SA.

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